Our Google Ads Management Service provides end-to-end strategic management of your Google advertising campaigns across Search, Display, YouTube, Shopping, and Performance Max networks. We combine technical expertise with data-driven strategies to drive qualified traffic, increase conversions, and maximize your return on ad spend.

Best for: Growing businesses scaling their results
Management hours: Up to 20 hours per month
Ideal ad spend: $3,000 – $15,000/month

Includes (everything in Starter, plus):

• Advanced bid strategy management

• Regular A/B testing (ads, landing pages)

• Competitor analysis & gap identification

• Bi-weekly optimization calls

• Custom dashboard access

Our Core Service Modules

1. Strategic Campaign Setup & Architecture

• Account Structure Audit & Optimization

• Keyword Strategy Development (Research, Mapping, Match-Type Planning)

• High-Intent Ad Group Structuring

• Conversion Tracking Implementation (Google Tag Manager, GA4 Integration)

2. Ongoing Campaign Management

• Daily Bid Management & Budget Optimization

• Search Term Analysis & Negative Keyword Strategy

• Ad Copy & Extension Testing (A/B & Multivariate Testing)

• Quality Score Monitoring & Improvement

3. Advanced Performance Features

• Smart Bidding Strategy Implementation (tCPA, tROAS, Maximize Conversions)

• Audience & Demographic Targeting (In-Market, Affinity, Custom Intent)

• Remarketing & Customer Match Strategy

• Dynamic Search Ads & Responsive Search Ads Management

4. Shopping & Performance Max Campaigns

• Product Feed Optimization & Google Merchant Center Management

• Shopping Campaign Structure & Bid Strategies

• Performance Max Campaign Setup & Creative Asset Management

• Local Inventory Ads for Retail Businesses

5. YouTube & Display Network Management

• Video Campaign Strategy (Awareness, Consideration, Action)

• Placement Targeting & Exclusion Management

• Custom Display & Gmail Ad Creatives

• Responsive Display Ad Optimization

Our Management Process

1. DISCOVERY PHASE (Week 1-2)
   ├── Account Audit & Competitor Analysis
   ├── Goal Setting & KPI Establishment
   ├── Conversion Tracking Setup
   └── Initial Strategy Development

2. LAUNCH PHASE (Week 3-4)
   ├── Campaign Structure Implementation
   ├── Ad Creative Development
   ├── Initial Launch & Monitoring
   └── Bid Strategy Calibration

3. OPTIMIZATION PHASE (Ongoing)
   ├── Weekly Performance Review
   ├── Monthly Strategy Adjustment
   ├── Quarterly Account Restructuring
   └── Continuous A/B Testing

Reporting & Communication

Weekly Reports Include:

• Performance vs. Goals Summary

• Click & Conversion Trends

• Keyword & Campaign Highlights

• Optimization Recommendations

Monthly Strategic Reviews:

• Detailed Performance Analysis

• Competitive Landscape Assessment

• Forward Strategy Planning

• Budget Allocation Recommendations

Tools We Use:

• Google Ads Interface

• Google Analytics 4

• Google Tag Manager

• Third-Party Bid Management Tools (as needed)

• Custom Reporting Dashboards